Starting May 25, 2018, Google will automatically set your data retention to 26 months by default. We'll also talk about how to decide if you need a cookie consent popup. Google Analytics and privacy policy. INFORMATION ABOUT OUR USE OF COOKIES . Google Analytics uses several cookies to record all of this information. It doesn’t matter whether your cookie policy is an independent document or integrated in your privacy policy, as long as the information is easily accessible for your users. This document describes how Google Analytics uses cookies to measure user-interactions on websites that use analytics.js and gtag.js. This shows how well a website benchmarks for that category. Google Analytics sets first party cookies, however many accounts have the opt-out setting active to “true” which Google allows to anonymously track website metrics for the purposes of “benchmarking”. Note that deleting cookies or directing your browser to refuse them may limit your ability to use certain portions of our Platform. According to the Policy Requirements For Google Analytics Advertising Features, when you use the Google Analytics advertising features you have to comply with the EU user consent policy, which obliges you to obtain end-users’ valid consent to: The use of cookies … We use third party providers including Google Analytics and Bing Analytics which use cookies and similar technologies to collect and analyze information about how our website performs and how our users, in general, navigate through and use Checkfront. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox and Opera. Google Analytics : _ga, _gat, _gid : This is a web analytics service provided by Google Inc which uses cookies to show us how visitors found and explored our site, and how we can enhance their experience. Google says this information is used to categorize a website and show a relative performance line in visit graphs. Google Analytics is a free website analytics service offered by Google that collects anonymized data on site visitors and and reports traffic on your website. The Google Analytics cookies are just one of several types of cookie used by Google. As such, since you are sharing your visitors’ PII with Google Analytics, there are steps you need to take to have Google Analytics be CCPA compliant. Details on managing cookies can also be found here. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites. These cookies collect information in the aggregate to give us insight into how our websites are being used, in order to gather audience ratings and anonymous viewing data. From the quote above, you’ll note that in addition to the general privacy policy requirement, Google further requires that you include notice of your use of cookies as well. When customers use Google’s Advertising features, they agree to have these cookies on their site. Read more about the requirements for the cookie policy and how to comply with them. They should find one named _ga, which is the Google Analytics cookie, and within it is a string like GA1.2-2.318596131.1556642125. We also use third party service providers such as Google, and their Google Analytics service, to supply us with analytical data in relation to our Website and various advertisements in order to evaluate and inform our advertising strategies based on cookie data they collect when you visit our Website or view our ads. Dissecting Google Analytics Cookies. It’s one of the most popular digital analytics software used by over 30 million websites – and for good reason. For Internet Explorer, 3rd-party cookies must be enabled. This website uses Google Analytics to help analyse how visitors view this website. Handle cookies and consent to cookies in a legally compliant way. Cookie Policy. Only you understand the unique aspects and special considerations of your business, and your privacy policy should account for this information that only you can provide. Statistics and marketing cookies must be deactivated by default until a user has given their prior consent. And download our Google Analytics GDPR compliance Resources [GDPR segments and cookie consent decision map]. Google Analytics uses a set of up to up to 4 cookies; _utma, _utmb, _utmz and _utmv via the ga.js library to record information about what a user has seen or done on a particular page. In order to function, the opt-out add-on must be able to load and execute properly on your browser. 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